Defining your Core is a critical exercise that helps provide focus to your organization, and guide your decision.

The Growth Strategy Playbook has two tools to help companies define and document their core.

The Core Strategy Canvas is a tool to help you define your core strategy by answering four simple questions: Who are you and what do you do? Who are your ideal target customers? Why do you win and why do your customers come back? Why are the key goals for your company?

The Core Balance Sheet is a tool to help you document the Tangible and Intangible Assets your company has that you can leverage to grow, and the Tangible and Intangible Liabilities you may have to deal with or overcome.

See examples of both to the left and click on each to access more details. Download the full Growth Strategy Playbook here.

**If you are using a business operating system like EOS or Scaling Up, there is no need to re-create the wheel. You can use the work you have already done (like a Vision/Traction Organizer, 7 Strata, or One Page Strategic Plan) in place of the Core Strategy Canvas. Learn more here.**

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