Growth is Hard
While most companies dream of hockey-stick growth, the reality is that it is not in the cards for most companies. The National Center for the Middle Market found the average growth rate for middle-market companies was 7.5% in Q4 of 2019. Not really hockey-stick growth.
Sustainable Growth is Harder
Research from Bain Consulting showed that only 10% of companies were able to grow revenue and profits at 5.5% per year or more over ten years. The same research shows that a company's growth initiatives are more likely to destroy value than create value.
To overcome those odds it is essential that you get practical about growth and develop a process and approach for developing your growth strategy. This is exactly why we developed the Effective Growth Strategy™ method.