KNOW YOUR PLAYING FIELD
If you do not define the boundaries around WHO your target customers are, and WHAT the value you provide to them is, you are trying to be all things to all people.
The Growth Strategy Playbook has two tools to help you know and understand your playing field.
The Playing Field Map is a two-dimensional map that identifies the Market Segments and Product Categories where you currently compete, and where you could expand.
The Playing Field Canvas is a tool to help you understand the dynamics within any Market Segment/Product Category intersection. This knowledge can help you identify and evaluate growth opportunities, and determine where to focus.
See examples of both to the left and click on each to access more details. Download the full Growth Strategy Playbook here.