What is Effective Growth Strategy™ ?

Effective Growth Strategy at its essence is three things. It is an approach to decision making. It is a process. It is a focused plan and the output of the first two.

Approach to Decision Making -- At a minimum Effective Growth Strategy should be about thinking strategically about all of your options and objectively deciding where to focus. If you do nothing else, do this.

Process -- To gain sustainable value, it is key to make Effective Growth Strategy an ongoing process at your organization. A process to establish foundational elements, to review progress, and evolve your plan based on results and new learning.

A Focused Plan -- The final deliverable of the approach and process is a prioritized list of specific growth opportunities you are planning to pursue. The plan provides focus to your organization's commercial efforts, identifies key assumptions and expectations, and defines how are you going to measure success.

Next: Why You Need Effective Growth Strategy.

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